Video Creative Direction.
Various healthcare and lifestyle clients and agencies.
Roles: Creative Director, Writer, Designer
Clients: Apple, BBC, BP, Chemours, DuPont, Encore, IBM, National Rosacea Society, Philips, and others
If you’re looking for my directing reel, go HERE!
Client: ESPN x Kevlar
Dare Bigger
After directing several episodes of the Dare Bigger documentary series, the client tapped
me to write and creative direct the sizzle reel.
Client: Reva
The Beauty Is In The Dissolve
Lead Art Director — Art directed an animation to show that Reva’s new technology
— a biosimilar scaffold designed to fade away after restoring cardiovascular health —
is superior to competitors' metal stents.
Philips — Sonicare Toothbrush Anthem Film [writer, creative director]
Client: EMD Serono
Birds & Bees — The Real Story Campaign
Creative Director — The current campaign was too sad. It needed to be updated to put a more positive (and social!) spin on the issues surrounding getting pregnant and getting women into a clinic to see their reproductive endocrinologist specialist quicker.
Philips — Sonicare One Toothbrush Launch Video [writer, creative director]
Client: Galderma
National Rosacea Society feat. Cynthia Nixon
Lead Art Director — We created an online PSA to drive women
to the dermatologist by identifying Rosacea triggers.
Client: Philips Sonicare
Creative Director, Writer
Client: DuPont X BBC
The Horizons Project
Horizons Project, a 360-degree branded entertainment program, in partnership with the BBC. The campaign focused on spotlighting solutions to the global challenges of food, energy, and protection. Combing through hours (and hours) of footage, I creative directed and wrote the sizzle video celebrating the show’s historic accomplishments.
Client: Encore
Transformation is Powerful
Creative Director and writer of the rebranding campaign for a global event company.
Client: BP
Start To Finish
Creative Director, Writer, Designer. BP tasked me with looking through their photo library of (many) thousands
of photos, and create a story that we could animate, about their process — from Start to Finish.
