DRIVE4COPD — An integrated public education and awareness campaign.

Client: Boehringer Ingelheim / COPD Foundation
Agency: W2O Digital

Role: Lead art director, designer

In the crowded COPD space, Boehringer Ingelheim/Spiriva was looking to make a connection with the millions of unseen, undiagnosed COPD sufferers in America by meeting them on their own terms, and on their own turf. A groundbreaking campaign was created in partnership with NASCAR, leveraging Danica Patrick as lead spokesperson along with a wider team of celebrity drivers to take the message nationwide. As lead art director and designer, I developed the look and feel of the entire campaign – branding, TV, print and digital advertising, and the extensive event materials at NASCAR events (including Danica’s car itself).

The DRIVE4COPD Campaign sponsored the first race of the 2010 NASCAR Series.

Gold CLIO: Healthcare Campaign of the Year 
PR Week: Healthcare Campaign of the Year