‘The Sweet Life’ Cookbook.

Client: Rodale
Role: Art direction, Photography, Design, Web design 

Chef Sam Talbot was a semi-finalist on season two of Top Chef in Los Angeles where he was voted "Fan Favorite.” Rodale commissioned me to design his logo, first cookbook, and website refresh.

‘The Sweet Life: Diabetes Without Boundaries’ had to position Sam as a voice of authority in juvenile diabetes while maintaining his position as a heartthrob, in-demand chef. Sam was also a surfer, and head chef at The Surf Lodge, Montauk, NY, so we shot the lifestyle campaign (using my house, LandRover, and surfboards as key props) and the recipes were shot by Tara Donne, art directed by me.