Global fertility iPad sales app.
Client: Merck Serono
Agency: W2O Digital
Role: Creative Director (art), UX Designer
To remain a global leader in fertility, Merck Serono needed to increase its salesforce effectiveness. We built an app that showed how they drive innovations at every stage of the patient pathway. The innovative sales aid contained franchise positioning, customer messaging, clinical data, and a mammoth history of fertility timeline, all in one place.
Born Fighters sales app & brand refresh.
Client: Merck Serono
Agency: W2O Digital
Roles: Creative Director (art), UX Designer
To revitalize the perception of personalized medicine through an interactive sales app. Refreshing the branding to ‘Born Fighters’, creating an emotional connection to the data and ultimately growing sales.
2012 PMEA Awards: Mature Brand Revitalization - Runner-Up
2013 PM Society Digital Media Awards: Digital Sales Aid - Commended
