The FLUgitives — An integrated consumer awareness campaign.

Client: Sanofi Pasteur / Fluzone Intradermal
Agency: W2O Digital

Roles: Associate creative director, design lead 

One of the first branded pharma campaigns completely created for social, we made extensive use of Facebook's photo editor feature to "Fluify" people against their will, showing how sick they'd be if they didn't get vaccinated.

Everyone knows someone who won't get the flu shot. Maybe they're afraid of needles, or too busy, or don't want to have to skip a workout with a sore arm. Whatever the reason, Fluzone Intradermal was the only shot that could put their concerns at ease. We developed a campaign aimed to harness those “on the fence” about vaccination – The FLUgitives – by showing the product as the answer to anyone’s possible hang-ups and concerns about getting the shot. The campaign was built native for social, leveraging positive peer influence online and driving community offline by partnering with Minor League Baseball.

I helped lead the team through concept to delivery, designed the brand identity and oversaw a team of designers to execute the entire campaign: posters, interactive app design, event signage, online, social channels, and video series.