The FLUgitives — A 360° integrated consumer awareness campaign.

Client: Sanofi Pasteur
Agency: W2O Digital

Roles: Associate Creative Director, art direction and design lead 

Sanofi Pastuer’s Fluzone Intradermal was struggling to make headway in the commoditized flu vaccine market, where consumer preference is traditionally not a factor. We developed a campaign aimed to harness those “on the fence” about vaccination – The FLUgitives – by showing the product as the answer to anyone’s possible hang-ups and concerns about getting the shot. The campaign was built native for social, leveraging positive peer influence online and driving community offline by partnering with Minor League Baseball. I helped lead the team through concept to delivery, designed the brand identity and oversaw a team of designers to execute the entire campaign: posters, interactive app design, event signage, online, social channels, and video series.