A global non-profit Antarctica
awareness campaign.
Things I Think About When
I Think About Antarctica
Celebrity Campaign
Client: OnlyOne
Role: Creative Director (art & copy), Illustrator, Animator, Editor, and Client liaison with multiple stakeholders
The clients needed action. There was a critical governmental vote to save Antarctica by creating three Marine Protected Areas around it. And they needed a campaign to get the public to act.
I created a series of eight videos, using my animation style and breathtaking Antarctic footage from Sea Legacy, that were translated into multiple languages (Chinese, French, German, Japanese, Mandarin, Russian, and Spanish) for NGOs, celebrities, and influencers to post.
Devastatingly for Humanity/Antarctica, the vote did not pass. But the campaign — the stop motion animation in particular — was widely shared and praised for its unique visuals and storytelling.