Birds & Bees: The Real Story

Client: EMD Serono
Agency: W2O Digital

Roles: Associate creative director, design lead 

Remember when clients used to say, "make me a viral video"? How about a couple in bird and bee costumes rapping about how hard it is to get pregnant, with musical production help from members of Lonely Island and Flight of the Conchords? 

The current campaign was too sad. It needed to be updated to put a more positive—and social—spin on the issues surrounding getting pregnant and getting women into a clinic to see their reproductive endocrinologist specialist quicker.